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Alternative Southwest Weeklies

The Alternative Southwest newsweeklies are represented by 10 publications reaching over 680 thousand readers in both metropolitan and suburban areas.

Alternative newsweeklies typically combine the depth of a magazine with the immediacy of a newspaper, with most of the publications covering a host of topics including food, pop culture, politics, fashion, gay and lesbian issues, books, the arts, and more.

Total Circulation: 681,752

Price for 25 word classified: $265

Additional words: $12.00 each additional.

Your ad will run one time in each paper anytime during a two-week window time. Most papers from the alternative southwest group are distributed on Wednesdays, Thursdays or Fridays. Ad deadline is one week prior to publication.

Important: before placing ads in the Alternative Southwest network see Alternative Southwest Newspaper Guidelines


List of Alternative Southwest Publications


Newsweekly Location Circulation
Austin Chronicle Austin, Texas 90,028
Dallas Observer Dallas, Texas 105,060
Fort Worth Weekly Fort Worth, Texas 50,000
Houston Press Houston, Texas 99,552
Oklahoma Gazette Oklahoma City, Oklahoma 52,023
Phoenix New Times Phoenix, Arizona 114,787
San Antonio Current San Antonio, Texas 49,382
Santa Fe Reporter Santa Fe, New Mexico 21,137
Tucson Weekly Tucson, Arizona 49,792
Weekly Alibi Albuquerque, New Mexico 49,991




How To Count Words For Classified Ads

  • Hyphenated words count as two words. (i.e. low-budget = 2 words)
  • Phone numbers (or email address) count as one word.
  • Websites count as one word.
  • Complete street or rural addresses count as two words (i.e. 123 Main St. = two words.)
  • City, state, & zip code count as one word EACH (i.e. Los Angeles, CA 91235 = 3 words.)
  • P.O. Box with number counts as THREE words. (i.e. P.O. Box 427 = 3 words.)



Things to know before placing your ad:

1.Most newspapers will print the first few words of your ad in bold type or capital letters.

2.Because of the extensive network of papers involved, tearsheets cannot be provided. However, National Advertising Agency ensures that your ad is properly placed throughout the network.

3.Individual papers reserve the right to reject your ad if it doesn't meet their standards.

NOTE: Before we place your ad, we will contact you (call or email) to confirm your ad details, and/or provide FREE assistance with your ad.


Type or Paste Ad Copy
# of Additional Words


For questions please call our office at 203-748-2742.