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Alternative Northern California
Newsweeklies

The Alternative Northern California (& Nevada) newsweeklies are represented by 11 California and 1 Nevada publication reaching over 773 thousand readers in both metropolitan and suburban areas.

Alternative newsweeklies typically combine the depth of a magazine with the immediacy of a newspaper, with most of the publications covering a host of topics including food, pop culture, politics, fashion, gay and lesbian issues, books, the arts, and more.

Total Circulation: 773,748

Price for 25 word classified: $299

Additional words: $12.00 each additional.

Your ad will run one time in each paper during the designated week. The daily newspapers reserve the right to run the ad any day during the week. Most of the weekly papers publish on either Wednesday or Thursday.

Your ad will run one time in each paper anytime during a two-week window time. Most papers from the alternative Northern California newspapers are distributed on Wednesdays, Thursdays or Fridays. Ad deadline is one week prior to publication.

Important: before placing ads in the Alternative Northern California network see Alternative Northern California Guidelines


List of Alternative Northern California Publications


Chico News & Review Chico, California 41,193
East Bay Express Emeryville, California 85,068
Metro Santa Cruz Santa Cruz, California 33,000
Metro Silicon Valley San Jose, California 83,000
Monterey County Weekly Seaside, California 38,331
North Bay Bohemian Santa Rosa, California 33,290
Pacific Sun San Rafael, California 36,000
Palo Alto Weekly Palo Alto, California 51,000
Reno News & Review Reno, Nevada 26,753
Sacramento News & Review Sacramento, California 85,018
San Francisco Bay Guardian San Francisco, California 150,384
SF Weekly San Francisco, California 110,711


How To Count Words For Classified Ads

  • Hyphenated words count as two words. (i.e. low-budget = 2 words)
  • Phone numbers (or email address) count as one word.
  • Websites count as one word.
  • Complete street or rural addresses count as two words (i.e. 123 Main St. = two words.)
  • City, state, & zip code count as one word EACH (i.e. Los Angeles, CA 91235 = 3 words.)
  • P.O. Box with number counts as THREE words. (i.e. P.O. Box 427 = 3 words.)



Things to know before placing your ad:

1.Most newspapers will print the first few words of your ad in bold type or capital letters.

2.Because of the extensive network of papers involved, tearsheets cannot be provided. However, National Advertising Agency ensures that your ad is properly placed throughout the network.

3.Individual papers reserve the right to reject your ad if it doesn't meet their standards.

NOTE: Before we place your ad, we will contact you (call or email) to confirm your ad details, and/or provide FREE assistance with your ad.


Type or Paste Ad Copy
# of Additional Words


For questions please call our office at 203-748-2742.