Alternative Newspaper Network
The Alternative Newspaper Network is made up of a diverse group of 126 weekly and monthly publications. They are free-circulation papers that are distributed in all of the major metropolitan areas of North America.
Each publication has a unique, local identity that sets it apart from the mainstream press in its market.
Readers of Alternative newspapers and magazines tend generally to be young, independent, and active. According to a study conducted in Spring 2004 by NOP World [Roper], roughly 56% of alternative newsweekly readers are Influentials --meaning they recommend to others where to shop and dine, how to vote, and, most importantly, how to spend their discretionary time and income.
Influentials consume and recommend cultural activities (film, music, books, travel, live music, theater and fine art) at a far higher rate than the general public.
Alternative Newspaper Market Demographics
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Male..............52%
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Female...........48%
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Not Married.....51%
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18-34 yrs.......39%
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18-49 yrs.......72%
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25-49 yrs.......58%
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Avg HH Income......$64,120
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Attended College or College Graduate...70%
If you offer a product or service that's a good match for this market, then the Alternative Newspaper network will be an excellent way to reach your target audience!
You can place an ad through the entire network of alternative papers, or you can specifically focus on anyone of our eight regional zones.
Before placing your ad, please review the
Alternative Newspaper Advertising Guidelines
Alternative Newspapers & Magazines
Nationwide Network
Get the full run of all 126 publications covering most of the U.S. from coast to coast with a total circulation of over 6.7 million...25-word classified ad.....price $1,290
...see more details
Mid-Atlantic/New York
Advertise in 14 publications with a total circulation of over 1.2 million.. 25-word classified ad.....price $455
..see more details
Midwest Region
Advertise in 20 publications with a total circulation of over 1.1 million.. 25-word classified ad.....price $415
..see more details
New England Region
Advertise in 10 publications with a total circulation of over 545,000.. 25-word classified ad.....price $255
..see more details
Northern California (& Nevada)
Advertise in 12 publications with a total circulation of over 773,000 .. 25-word classified ad.....price $299
..see more details
Northwest/Rockies
Advertise in 11 publications with a total circulation of over 654,900... 25-word classified ad.....price $245
..see more details
Southeast Region
Advertise in 19 publications with a total circulation of over 957,000.. 25-word classified ad.....price $360
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Southern California (& Hawaii)
Advertise in 12 publications with a total circulation of over 776,000.. 25-word classified ad.....price $267
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Southwest Region
Advertise in 10 publications with a total circulation of over 681,700.. 25-word classified ad.....price $265
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