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Alternative Midwest
Region Newspapers

The Alternative Midwest newsweeklies are represented by 20 publications reaching over 1.1 million readers in both metropolitan and suburban areas.

Alternative newsweeklies typically combine the depth of a magazine with the immediacy of a newspaper, with most of the publications covering a host of topics including food, pop culture, politics, fashion, gay and lesbian issues, books, the arts, and more.

Total Circulation: 1,162,140+ million.

Price for 25 word classified: $415

Additional words: $12.00 each additional.

Your ad will run one time in each paper during the designated week. The daily newspapers reserve the right to run the ad any day during the week. Most of the weekly papers publish on either Wednesday or Thursday.

Your ad will run one time in each paper anytime during a two-week window time. Most papers from the alternative midwest group are distributed on Wednesdays, Thursdays or Fridays. Ad deadline is one week prior to publication.

Important: before placing ads in the Alternative Midwest network see Alternative Midwest Newspaper Classified Guidelines


List of Alternative Midwest Publications


The Athens NEWS Athens, Ohio 18,000
Chicago Newcity Chicago, Illinois 42,279
Chicago Reader Chicago, Illinois 118,513
Cincinnati CityBeat Cincinnati, Ohio 48,653
City Pages (Twin Cities) Minneapolis, Minnesota 117,577
Cityview Des Moines, Iowa 29,000
Cleveland Free Times Cleveland, Ohio 75,000
Columbus Alive Columbus, Ohio 47,778
Dayton City Paper Dayton, Ohio 17,000
Illinois Times Springfield, Illinois 30,125
Isthmus Madison, Wisconsin 64,044
Louisville Eccentric Observer Louisville, Kentucky 35,555
Metro Times Detroit, Michigan 102,259
NUVO Indianapolis, Indiana 50,888
The Pitch Kansas City, Missouri 80,000
The Reader Omaha, Nebraska 24,000
Riverfront Times St. Louis, Missouri 95,415
Scene Cleveland, Ohio 80,898
Shepherd Express Milwaukee, Wisconsin 71,077
Wausau City Pages Wausau, Wisconsin 14,085.




How To Count Words For Classified Ads

  • Hyphenated words count as two words. (i.e. low-budget = 2 words)
  • Phone numbers (or email address) count as one word.
  • Websites count as one word.
  • Complete street or rural addresses count as two words (i.e. 123 Main St. = two words.)
  • City, state, & zip code count as one word EACH (i.e. Los Angeles, CA 91235 = 3 words.)
  • P.O. Box with number counts as THREE words. (i.e. P.O. Box 427 = 3 words.)



Things to know before placing your ad:

1.Most newspapers will print the first few words of your ad in bold type or capital letters.

2.Because of the extensive network of papers involved, tearsheets cannot be provided. However, National Advertising Agency ensures that your ad is properly placed throughout the network.

3.Individual papers reserve the right to reject your ad if it doesn't meet their standards.

NOTE: Before we place your ad, we will contact you (call or email) to confirm your ad details, and/or provide FREE assistance with your ad.


Type or Paste Ad Copy
# of Additional Words


For questions please call our office at 203-748-2742.