Why should you advertise in newspapers?
Print ads continue to be the most effective form of advertising you'll find. Even in this day and age of world wide web and media fragmentation, traditional newspaper advertising has held its ground, and fact, extended its reach.

Every day, half of all US adults read a local daily newspaper. Readers value their papers because they're portable, convenient, and offer highly valued information. And the great news, is that most readers particularly like the advertisement section of their papers. For example, separate studies conducted by the 2004 Spring MRI, NAA AD Elements Study, and 2001 NAA Sunday in America Study, and reported by NNN, reveal consumer preferences when comparing the impact of newspaper advertising with television advertisng:

• Retailers /Wholesalers selling straight to consumers - readers rely on ads for shopping comparison and product information. Usually, by the time they're following the ads they're close to reaching a buying decision. According to a 1999 NAA Ad Readership Study reported by NNN, consumers use newspapers as their primary source of information for anything from major appliances, and furniture, to clothing, electronics, used and new vehicles, and auto accessories.
  
  
• Professional Service Providers - looking to promote their services and establish a local and statewide client base.
  
  
• Small Business / Home Business owners operating on a shoe string advertising budget.
  
  
• Mail Order Operators - looking for a cost-efficient way of testing demographics and market ideas. No other medium offers this kind of quick turnaround!
  
  
• MLM'ers - always searching for new leads to grow their downline.
  
  
• Webmasters - yes, that's right! If you own an online business one of the most efficient ways of building traffic for your website is through offline advertising. In fact, it wouldn't surprise me if the reason why you're at our site this very moment, is because you saw our ad in a print publication.